Warner Music Philippines (WMP) has launched its Global Pinoy Music (GLOPM) movement to showcase Filipino music on the global stage.
The GLOPM will allow Filipino musicians to team up with other artists around the world.
Kelley Mangahas, WMP Artists and Repertoire (A&R) manager, said GLOPM “aspires to make Filipino artists be felt, seen, and heard on the world stage.” The WMP will be utilizing its resources as a record label in addition to passing on music production knowledge from overseas to the Philippines.
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“The initiative also intends to be a leading source of original and diverse Filipino music as it offers songs that reflect the culture and shared experiences of every Filipino,” WMP said in a statement.
“It will be possible for domestic and international musicians to learn from each other, as well as create music that will resonate with Filipinos across the globe.”
Kelley said how the movement came about, their featured artists, and the ways used by the music industry to cope with the effects of the pandemic.
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“That’s the unique vision we had in our team, to get our artists there… We decided to pair up our artists with international producers who have done certain projects globally. We want to make this movement for all these artists pushing Filipino music to the world stage,” said Kelley.
WMP chose international artists and producers who have Filipino heritage as it wanted to have that “shared sense of culture that connects both people.”
Kelley talked of how award-winning actress and singer Lea Salonga made it to the global stage and some music icons who have Filipino roots, the likes of Oscar and Grammy winner H. E. R. and chart-topping Disney star Olivia Rodrigo. The GLOPM is also not genre-specific. (AW)
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